Sneakers: Sporting goods are working on the production of tomorrow Turn Shoes sporting goods are working on the production of tomorrow

Personalization of sporting goods could get thrust

Adidas wants to launch the first 500 pairs of automated running shoes on the market in autumn and go into series production in the coming year.The competition is also not idle.The New Balance company from Boston is working as well as industry leader Nike on tailor -made spikes that are supposed to make sprinter faster.Puma is still waiting until the technology is more mature.

Experts assume that the personalization of sporting goods will receive a thrust through the new technologies.Consumers can already have a say in color or materials."So far, such shoes have been much more expensive and you have to wait several weeks for special production," says Jochen Schwind, lecturer for sports management at the Heidelberg University of Applied Sciences.A stronger automation could relativize the costs and reduce the waiting time.This in turn could be an incentive for some customers.

However, Schwind does not believe that the factories in Asia will soon disappear."I think that is unlikely." With Nike in Oregon, however, it is convinced that new technologies will vigorously confuse the industry.One day, according to Nike board of Eric Sprunk at a conference last year, everyone will have a 3D printer at home and thus become a producer: "We only sell the files with the corresponding design."