D2C: Without a detour to more sales |The economy

What D2C is about:

Manufacturers are open to various sales channels: they can rely on classic retailers, operate their own shops, present themselves on platforms, but also operate their own online shop.However, customers increasingly want the direct line to producers.For example, a study by the Deloitte management consultancy showed that 80 % of consumers today expect their trust to buy them directly from her.Which opens the Direct-to-Consumer sales, D2C, door and gate for short.Especially since the importance of e-commerce itself is also growing steadily.

Who benefits from D2C:

No question: Building your own sales and communication channels into his end customers is real work.However, the task can be worthwhile, especially for those producers who are primarily dependent on the sales performance of wholesale dealers.For several reasons: Manufacturers gain direct access to customers and thus to feedback in this way, they can react quickly if they want to put new products into the market at special conditions and their margin also fell significantly without clip -up.

Where conflict potential lurks:

If you have so far put on a network of re-sellers, you have to make sure that you get into D2C not to generate a burned earth.For example, if products are offered cheaper than in stationary trade via their own online shop without consultation.On the other hand, it is also important to ensure that retailers do not hike the prices of their own channels.Such developments and inconsistencies can be avoided with clear communication and with the integration of the corresponding partner companies - from the beginning.Ideally, everyone pulls together, strengthen the brand value and bundle the marketing campaigns to optimally reach the target group.And in the event that there are different views, priorities need to be set.Adidas recently made it clear.With its own online shop by 2025, the company would like to do half of the turnover using D2C.

How Amazon and Co can be integrated:

If you rely on D2C, you can of course also be present on the large sales platforms with your products.Ideally even with your own branded gate within the platform.This option offers the advantage that your own product offers are lined up and that you can rather proceed against unauthorized dumping prices from third -party providers.

How D2C improves data quality:

If you rely on your own online shop, you can generate a maximum of customer data and thus optimally tailor your sales activities to the wishes of the target group.This enables customer loyalty to be increased and the depth of information cannot be compared with what digital advertising channels and platforms are willing to deliver.

How D2C increases customer loyalty:

Especially if you use several sales channels, your own online shop can be the perfect vehicle to present special products, exclusive deals and goodies.Because: Because there are no more these offers anywhere else, no dealer can be annoyed.Attractive loyalty programs that integrate both their own store and classic stationary trade are the highest level of expansion.In the end, only combine winners: 1. Happy customers who receive advantages, 2. Satisfied dealers who can rely on strong brands, and 3. a producer who learns more about the needs of its customers and increase its salescan.Jackpot!