To be fashion -Influencers Making money takes more than smiling and posing. Caroline has earned her status over the years. Her days are strictly scheduled and she describes herself as a very disciplined and organized person.
More2 of 6She has always been a workaholic. In addition to maintaining her social channels, she gave private tuition and worked as a working student in a personnel consulting agency.
More3 of 6Daur avoids the term "fans". She is at eye level with her followers. "Fans sounds so condescending."
More4 of 6Unfortunately, the Insta star doesn't have time for a friend at the moment. Because of her jet set life, she is rarely at home these days.
More5 from 6"Home" still means the parental property in Seevetal. Caro still lives there in her "children's room".
More6 of 6Caro Daur has a very special bond with her parents. These have always been the biggest role models for the mega influencer.
MoreGrowing up in a middle-class family in Seevetal near Hamburg, my first encounters with the world of fashion took place in my mother's closet. Little Caroline regularly ransacked him, tried on skirts and shoes that were much too big and studied the subscribed "Vogue" at the same time. A few years later, she began photographing her own outfits and uploading them to Instagram, which was brand new at the time. Over the years, Daur practiced this classic form of young girl self-portrayal more and more professionally. She started editing her photos and commenting in English. And her style caught on. Encouraged by the growing number of followers, she created her own blog to provide the growing fan base with more complete information about her styles, workouts and meal plans. A kind of virtual diary - and: "Diary-like things are best clicked." And so well that the first labels knocked on the door and wanted to cooperate with her.
The "super influencer" now works with brands such as Adidas, Cartier, Levi's, MAC and Dolce & Gabbana together, jets to Paris or New York for shoots and interviews and is a regular at almost every fashion week. There, in 2017, she finally made the leap from the spectator stands to the catwalk. In Milan, Daur first walked for Dolce & Gabbana – between Jude Law's son and Cindy Crawford's daughter. More catwalk appearances for the Italian fashion empire followed and in the same year she graced the cover of Japanese Vogue. The "fashion queen" has also created her own collections. After Calzedonia fishnet tights, she designed a lipstick for the MAC cosmetics brand and a whole sneaker collection for the Italian sports shoe label Superga. Her annual income is currently estimated at around one million euros.
The organizational talent brings all this together without any outside help. She is not under contract with any management, which is rather unusual in the difficult to understand influencer industry. The accompanying business studies had to be put on hold for the time being.
In July 2017, an interview by Manager Magazin with the Instagram icon – entitled: "The Daur commercial" – provided a topic of conversation. Not entirely without a malicious aftertaste, the editors printed the unanswered questions from Daur about her annual income, advertising income or the labeling of sponsored content. In the subsequent discussion, however, the magazine itself was criticized almost more than Daur for the bold questions and the editor's apparent bias towards the influencer profession.
Caro's increasing popularity outside of Instagram and Co ultimately also called the classic media on the scene. At the end of 2017 she was a guest on Sat. 1 breakfast television and answered viewer questions in the subsequent backstage interview. In 2018 she competed against Joko Winterscheid on the quiz show "Who knows something?" and judged the outfits of Heidi's girls as an additional member of the GNTM jury for one episode.
Despite her great success as an influencer, Caro Daur has remained a down-to-earth person who seems to care about the well-being of her fellow human beings. How else to explain her participation as a campaign ambassador for Youth Against AIDS in 2018? With the words "let's stay strong and end AIDS" she formulated a clear statement as part of the campaign.