"Only" 5.5 billion stock market value for on-shoes-Inside Paradeplatz Inside Paradeplatz Inside Paradeplatz

On holding starts in a week with a value of $ 5.5 billion, as is communicated.Your ticker symbol sounds like a fairy tale: Onon.

The question is: does the coup become an open?According to Bloomberg, the founders and Roger Federer as a figurehead make over 600 million with a first sale of shares.After that, there are still many titles.

Anyone who buys uses a fashion gag.The shoes are hip, they sell like warm peaks.But the quality is controversial.

The on-shoes could be risky for many runners because their shaft is soft.The radio satirist Stefanie Grob reports on frequent physio cases.

The material of the shoes should also be second -class.Many on buyers write rapid rips.

Such reports did not slow down the unstoppable climb.But now it gets serious.Who puts his money on on?

Apparently less than expected.Recently, the commissioned investment bankers put the on-value with $ 6 to 8 billion.

Now "only" $ 5.5 billion is on the on-price sign.This means that the big investors such as Family Offices, pension funds and (hedge) finds reacted amazingly cool to the offer.

Federer or not.

On the story is of course still a fairy tale.In eleven years from a mini apartment on the right Zurichsee bank to the billion dollar company on Wallstreet.

And yet it remains open: do you really have to have onon?