Hockerty and Sumissura-The online players for tailor-made clothing

Die Spezialisten für maßgeschneiderte Kleidung Hockerty & Sumissura (AFT-Gruppe) kündigen an bis Ende 2021 einen Umsatz von 20 Millionen US-Dollar zu erreichen.Despite the worldwide difficult situations due to the Covid19 pandemic, the prospects of Hockerty and Sumissura are getting better and better.According to the company's co -founder, Alberto Gil, the company has seen growth of 70 % since 2019 in the two years of pandemic.The biggest surprise came from the bestsellers of the brand: tailor -made suits and wedding outfits that continue to load in the shopping cart despite the pandemic.Love makes everything possible!In 2020, Hockerty and Sumissura expanded their product pallets with tailor -made jeans for men and handmade shoes for both.In the near future, jeans will also be added to the ladies and other products for women and men will also be added.

The AFT group - who is behind Hockerty and Sumissura?

Founded in 2008 by three Spanish friends, the AFT-Group initially developed the men's fashion marker, a few years later the female variant Sumissura.With the experience in new technologies, the AFT-Group has put the technology into the service of the craft by creating an ultra-fast and efficient 3D configurator that has been awarded several times for its performance and design.Today the Group wants to use its know-how for further tailor-made products and also thinks the production in the clothing area with a view to production facilities in Europe.

Since the beginning of the adventure, Hockerty and Sumissura have continuously improved the offer and the products by listening to their community and customer.With an avant-garde approach and a "zero waste" mentality, the company always strives to promote "slow fashion" by encouraging everyone to think about their purchase.Impulse purchases that get stuck in the wardrobe do not exist at Hockerty and Sumissura.

New products and acquisition

The increase in sales of the "online cutter" should not surprise anyone, especially since Hockerty and Sumissura have launched new products and services, including online customizable, handmade shoes for women and men as well as tailor-made jeans for men.The company also plans to launch tailor -made jeans for women in the coming months.In addition to the large selection of dimensions, jackets, blazers, but also clothes, skirts and shorts, the product range is steadily expanded towards Casual.In addition, Hockerty has also invested in a highly innovative, Spanish sneaker company called "Bullfeet", a company that offers online customizable, tailor -made sneakers made of vegan leather - a welcome news for the digital customer base of Hockerty and Sumissura.

At a time when the future of fashion is undoubtedly digital, there is only one for Hockerty and Sumissura, and that is expansion.The company is already selling its products worldwide and assuming its presence in new markets, including emerging markets.Hockerty has grown strongly since its foundation thirteen years ago and expanded across Europe and the United States, the current main market for sales, alongside Germany, France, Great Britain and Australia.

“Behind our production methods is a real zero-sable mentality,” says Alberto Gil, co-founder of Hockerty, also explained: “Our products are produced on order, which means that our production methods have a real zero-water mentality.This makes our company sustainable.“According to Gil, the partners of the company have also gained and developed extensive technological experiences that have enabled them to implement the zero-water mentality in production.

Hockerty and Sumissura offer a variety of products digitally, including tailor -made suits and handmade shoes, whereby the dimensions of customers are valued by weaving technology or the customer has the option to enter the dimensions himself.The 3D online designer was recognized as the fastest online designer worldwide, which enables customers to visualize their creations in real time.Nevertheless, it can happen that something just doesn't fit, but Hockerty and Sumissura have the Perfect Fit guarantee.In this case, the customer*can have the non -matching clothes cut or in the rare case that something does not fit or like, it is newly sewn.

The "Online Schneider", founded in 2008 by Alberto Gil, Humbert Codina and Andreu Fernández in Barcelona.In addition, Hockerty and Sumissura are planning to add more technological know-how to improve the services and the production process and thus facilitate the online purchase of tailor-made clothing.The majority of the company's production in Shanghai are currently located, as is another production work in Toledo, Spain.In the near future, Hockerty is also planning the opening of other production plants in Spain and other exciting projects worldwide, including a collaboration with the Spanish Olympic champion and kitchen driver Saúl Craviotto.

Saúl Craviotto is the Spanish athlete with the most Olympic medals

Hockerty’s first fire Ambassadeur is Spanish Olympic champion Saúl Craviotto, five -way medalist in the Kajak discipline and on the way to Paris 2024.This not only leaves stools, known for tailor -made suits, his Comfort Zone and created a collection for the Olympic Attlethen together with Saul, so that it also feels comfortable outside of the water.Alberto Gil, founder of Hockerty, explains: "Saúl Craviotto is the greatest Spanish Olympic medalist and an example of his sports spirit, his overcoming power and his way of being close to everyone and always staying happy and polite and is the perfect choice for us".Hockerty will equip Craviotto all the year 2022 with tailor -made clothes for his appearances outside of the water: Hockerty X Saul Craviotto.

Saúl Craviotto (38) is the father, police officer, kayak driver and the Spanish athlete with the most Olympic medals of his career, in Beijing 2008, London 2012, Rio 2016 and Tokyo 2020.In Tokyo he won silver in the kayak of 4.Well, it is time for Saul to face new challenges, to celebrate his fifth participation in the Olympic Games in Paris 2024 and to fight for a sixth medal in the Kayak discipline at the age of 40.If Saul is not on the water, it brings to cook with his passion at the stove and even manages to win Master CEO Celebrity Edition on the Spanish show.He is immediately recognized as a police officer in Spain, which is why he no longer drives a patrol and is particularly devoted to the offspring with the Spanish police.

Saúl feels best in his kayak on the water and wears sports clothing that enables him to train at the highest level and to compete in competition.Outside the kayak, he regularly takes part in events, galas and even television shows with his family and his job as a police officer as a police officer.On these occasions, the tailor -made clothing from Hockerty plays a key role that Saúl feels comfortable, thanks to the clothing that is 100% tailored to the body of an athlete.

It is good to know what is best to wear at every opportunity, which garment and which fabric is the right one, the occasion, the temperatures and your own style accordingly.To help Saúl to expand its comfort zone, Hockerty has put together several fabrics and designed patterns that are inspired by its sport and colors of the water.The fine patterns that speak of Saúl’s kayak when you look at the details up close, but at first glance blur into a light light blue, such as the fabric of the upper shirts.In a limited edition (or as long as the fabric extends), the two signature shirts from Saúl are on Hockerty.com available.Likewise, Saúl opted for a classic manner and light lilac tones that fit fantastic to select the suits in different shades.Helle trousers in beige and casual shirts in Saúl's wardrobe provide more casual.A classic beiger trench coat and a brown coat with removable breast use for the cold days complete Saúl's wardrobe 'on land'.

"With tailor -made clothes, I feel better, more comfortable with myself, more agile.I also have a special body as a athlete.My upper body is stronger and proportionally larger than my legs.The opportunity to wear custom -made products conveniently.Durable and sustainable is fantastic and I feel sure that everything sits and looks good."

Although it is a career full of success, Saúl was not spared challenges, difficult moments and defeats.He has experienced situations in which you have to leave the comfort zone to improve, win a thousandth on the clock and continue to give the best of yourself.Experiences that enable him to expand the comfort zone.

The variety of Hockerty products and the fact that they were all made to measure and the needs of Saúl and to order enables athletes to find the right clothes for every occasion, regardless of weight and size.

The choice of Saúl as the first branda bazaadur for Hockerty coincides with the commitment of the brand to establish its growth and roots in Spain, from where it produces part of her entire collection that sells it all over the world.The harmony with the largest Spanish Olympic medalist was immediately and on both sides."Saúl will be a great ambassador for Hockerty.This relationship would not be possible if you didn't feel comfortable from the start.“, Alberto Gil co -founder of Hockerty explains.

Sumissura introduces customizable, handmade shoes for women online

Sumissura also expands the product range and now enables women to order customizable and handmade shoes and boots on the whole world online.Just in time for autumn there is an individually designable shoe and boat collection at Sumissura.A selection of dress boots and loafers complement the range of blazers, pants suits, skirts and clothes

The new 'Shoes' segment at Sumissura is devoted to the brand-typical approach for tailor-made clothing and conscious, sustainable shopping and offers the opportunity to design fully customizable shoes online that correspond to the unique size and style specifications of customers.

The very first models of the Sumissura shoe collection are classics of the old school of Schuster-Kunst: the popular Oxford shoe, as well as a traditional derby shoe and a classic alternative of the Monk.There is also a selection of loafers in three different versions: Penny Loafers, Bit Loafers and Tassel Loafers.Sumissura presents three other classic models on boots for autumn and winter: dress boots, chukka boots and Chelsea boots.

Every shoe and boat from Sumissura offers a wealth of ways to personalize footwear.The perfect pair of shoes can be created from a selection of luxurious and classic leather varieties, refined details such as broguing and different toe caps.There is waxed leather with a rough, casual look, classic velor leather in modern tones such as Khakigrün (Chiaro) to the fire red (Vettorio), soft, silky veal leather in classic tones in a glossy and matt variant and floral leather - high -glosses foroutstanding elegance.All high -quality leather varieties come from Spain and Italy.Just like the soles of the shoes, here too, customers have the choice between the classic leather sole and an Eva tracker sole for the wet days a year.

Each couple is made by hand in Spain and reaches customers worldwide within 18 days.Sumissura shoes and boots are available in sizes from 34 to 42 and in two wide.All shoes from Sumissura can be individually designed according to the personal wishes in the 3-D-online designer and immediately ordered from this autumn.

Every year Hockerty and Sumissura put together an inspiring collection at all season, new trends are immediately included in the selection of fabric, new cuts are being implemented immediately.Dark, warm fabrics dominate the classic business look in winter as well as large, rising lapels.The coats and suits are made of fine merino wool, high -quality tweed or a luxurious mixture of wool and silk.Winter is synonymous with warm, comfortable outfits that sometimes have to be elegant.Wool coats, tweed suits, flannel shirts-Hockerty has put together the finest materials to withstand the cold temperatures.Sumissura relies this winter on velvet and precious patterns, flowing, wanting fabrics that flatter female figures.Tailor -made suits are still the top seller at Hockerty and Sumissura, but in the cold season the orders of coats and blazers increase for the winter, as well as clothes and evening wear for the festive days at the turn of the year.In summer there are light fabrics such as chiffon and seersucker in the foreground to defy the hot temperatures.A summer selection of fabrics also enables the business look on hot days.

For 2022, Hockerty and Sumissura are in the starting blocks, new collections are planned, sustainable ideas are implemented and are being planned, the marketing program is expanded internationally, but first the wishes of the customers worldwide are heard.

At Hockerty and Sumissura you are proud of the "Made in Shanghai".The recognized know-how and the expertise for tailor-made suits from Shanghai enable customers worldwide to wear tailor-made clothing at an affordable price and at the same time fair working conditions that respect employees and the environment.With the effort and vision that buying clothing according to mass can revolutionize production in the fashion world, Hockerty and Sumissura will continue to invest in the future and enable customers worldwide to make a tailor -made wardrobe worldwide.

About Hockerty

Hockerty is the world's leading e-commerce brand for 100% tailor-made clothing.Today, 13 years after its foundation as a small, privately financed startup, Hockerty has grown to serve hundreds of thousands of customers worldwide.The Hockerty team works with more than 60 employees in Zurich, Barcelona and Shanghai to offer new tailor -made products with an meticulous focus on quality.Together with the customers, Hockerty and Sumissura contribute to building a world based on a global society that buys less, buying better and buying clothes that lasts long and fits perfectly.

About Sumissura

Sumissura is the e-commerce leader for tailor-made women's clothing.Since 2013, Sumissura has been offering complete freedom to personalize her clothes through a variety of adjustment options, fabrics and styles.Sumissura believes that a unique wardrobe should be accessible to everyone.Sumissura has been founded by three young entrepreneurs who have discovered a gap in clothing to measure.At the age of 20, the three assumed the challenge of offering tailor -made clothing at affordable prices.Your startup history begins in your own living room without much savings.The support of friends and family was of great importance.Sumissura's mission is simple: to give people the freedom, choose their own style and reveal their personality in their outfit.Daily.At an affordable price.According to measure.With an meticulous focus on quality, the Sumissura team works in Zurich, Barcelona and Shanghai to offer new tailor -made products.Together with the customers, Sumissura contributes to building a world based on a global society that buys less, buying better and buying clothes that lasts long and fits perfectly.