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It's a bit like the hip-hop genre, where trap fans, emo rap listeners and old schoolers cater to everyone. Sneakerheads of the old shoes reach for models like the 997 or 1500, while the new school chooses the 550 or 327. Hypekids are catered for with collaborations from Jjjjound or the Deconstructed Pack, while fashionistas will find their footwear to match in the 990 series. In this way, New Balance has managed to remain loyal to its fans and still keep up with the times. If the brand sticks to this tenor, we are sure that it will continue to dominate the sneaker and streetwear market for the next 100 years and will remain the coolest brand in the game.

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