EU wants to restrict US tech corporations such as Google and Meta in their power

With a new legislative package, the EU wants to restrict the immense market power of companies such as Google, Meta and more.The initiative runs under the banner of the Digital Services Act (DSA), which in turn supplements the Digital Markets Act (DMA).Goals are more transparency for customers and fairer competition for all market participants.

The DSA also stipulates that the platforms should proceed more strictly against hate and agitation messages, which is quite controversial.Critics fear that this could restrict freedom of expression because the social networks will probably have no choice but to block / extinguish too much than too little.The demand that the tech companies should explain their recommendation algorithms clearly and transparently so that the tech companies should clearly and transparently explain, so that it becomes clearer why certain content is displayed-or just not to appear.

New guidelines for digital marketplaces are also planned, which are intended to prevent brand fakes, among other things,.Platform operators, such as Amazon, should also ensure that goods that are offered via their marketplaces also correspond to the European regulations-and then, for example, have a CE marking and can actually be sold by us, for example.

The Digital Markets Act mentioned at the beginning should also intervene, which, in addition to Amazon, should also meet Apple, Meta, Google and Microsoft.Here you want to prevent these gatekeepers from preferring their own products to third -party providers.In addition, the rules for personalized advertising are to be tightened and advertisements tailored to children are to be completely prohibited.

You also call for comprehensive communication via various messenger services such as WhatsApp, Threema and Signal.I see whether and how this will be implementable at all with a big question mark.In any case, DSA and DMA should come into force in 2022.I'm really excited to see how the whole thing will have in practice.

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