Suspecting offer: How can Lidl sneaker cost CHF 15?That's why it is conscious shopping

Lidl has its own sneaker on offer.The discounter launched this last Thursday - for CHF 15.There was a huge run on the colorful tret.In the Lidl branches, all sneakers were gone within hours.

Many readers are more than just a suspect of the deep sales price.They suspect poor quality or bad working conditions in production.Otherwise, such a price is not possible at all.What's it?The reader commentary Lidl and Tobias Meier, textual expert at the sustainability advisory company Ecos and President of the Swiss Fair Trade Association, presented:

Child labor

This is what reader Pecem says: This price is simply incredible.Where are the shoes made?Whoever buys this risks to support child labor.

The expert says: Unfortunately, there are many external costs such as working conditions and environmental pollution that the providers do not have to bear.It is comparable to the fashion sector.With a sneaker that costs CHF 15, there are certainly actors within the value chain who have to pay a price for this.Child labor is not behind such a cheap product.

This is what Lidl says: The shoe is made in China.We carry out controls for all non-food suppliers that guarantee the exclusion of child and forced labor in addition to occupational safety and security.

working conditions

This is what reader says Just Saying: Does anyone actually ask himself the working conditions under which a 15-franc shoe is produced?

The expert says: It's like the clothes: With T-shirts at a sales price of CHF 5, you can be sure that someone suffers from it-workers or the environment or probably both.But even with a T-shirt over 50 francs, you have no guarantee that everything will run clean.A sneaker for CHF 15 should be comparable to the 5-frank t-shirt.

This is what Lidl says: We are part of an initiative that works for fair business practices along the supply chain.In addition, Lidl suppliers are subject to the Lidl Code of Conduct and thus commit themselves to comply and implement minimum social standards.Among other things, among other things, Lidl rejects any form of labor law violations in the production of its goods.

Market power

This is what reader says: Lidl uses its market power and presses the price with the producers.

The expert says: in textile and also in shoe production, the competition is huge, especially in today's time.So the customer has a great power and can put pressure on the supply chain.If you make a tender for 50,000 pieces, you get offers.With these you can play the actors and request even deeper prices.

This is what Lidl says: Of course we also benefit from our international Lidl shopping network, can shop in large quantities and pass 1: 1 to our customers.

marketing

This is anonymous: Do you really think that all the Adidas, Nike and Puma are more expensive in production?You pay 80 to 90 percent for the name and marketing.

The expert says: for many brands, a large part of the product price flows into marketing, advertising and sponsorship.That is maybe 30 to 50 percent.It may be that the Lidl sneaker is not more expensive than a brand sneaker in production.

This is what Lidl says: The price is based on our usual price range for sneakers in Switzerland.We can be so cheap because we generally rely on simplicity and efficient processes.

production

This is what reader head nicker says: The bad thing is that Nike's CHF 200 is probably produced by Nike in the same factory.

The expert says: it can be that the production facilities are the same.This is often the case with the textiles.

This is what Lidl says: All of our non-food suppliers can be called up transparently on our website.Lidl Switzerland takes his responsibility towards workers very seriously in the entire value chain.

Quality

This is what reader Francoisbiker says: I haven't bought the Lidl sneaker.He came across too cheap to me.The wearing comfort considers at most one day.

The expert says: It cannot be top quality at this price because the materials also have to be saved.But it doesn't necessarily have to be that there is a big difference to other products.Badly paid seamstresses mostly work as well as well paid.Basically, today we have the problem with fashion and other products that the price is decisive and not necessarily the quality.

This is what Lidl says: We have already received many positive customer feedback that describes the sneaker as comfortable and pleasant to wear.Many customers were particularly important and the uniqueness.That is why this shoe was produced in the first place.

The deep price of the Lidl shoes lets the alarm bells ring at the textual expert Tobias Meier.«I don't think you can access it with a clear conscience.»He recommends shopping consciously.You should pay attention to labels and ask the conditions under which the shoes were made."There are some sneakers who are very good in this regard, such as Ethletic or Veja," said Meier.