Smart Shoes - How Nike Adidas wants to run the rank

In the future, users will not only charge smartphones, tablets or clocks, but may soon also be shoes. Darauf deuten zumindest die neuesten Angebote von Nike & Co hin.

Last year Nike had his latest high-tech shoe, the Nike Hyper Adapt 1.0 launched on the market.The special thing: with Nike Hyper Adapt 1.0 is a self-snorting high-tech shoe (smart shoe) that costs an impressive $ 720.

If you climb into the smart shoe, a sensor in the heel automatically recognizes the pressure point and triggers a mechanism (coil) that automatically binds the shoe.With the help of two side keys, the train strength can be re -regulated individually.The energy for the lace -up mechanism comes from the battery, which has to be charged about every 2 weeks (the loading should take 3 hours).

Nike Hyper Adapt 1.0, source: Nike

At Nike it is made clear that the concept behind the Nike Hyper Adapt 1.0 is not a meaningless gimmick.Rather, the technology should represent a platform that should also be used in other models in the future.In the future, Nike fans and investors can count on other self-binding shoes from Nike.

Smart Shoes from Nike - more than just a gimmick?

The idea behind it: Smart Shoes should be able to automatically recognize in the future whether the carried sports shoe is too loose or too firm.

When looking inside the Hyper Adapt 1.0 has discovered the Engineering company Mindtribe that the technology in the high-tech shoe can be changed so that communication between the shoe and mobile device (smartphone, smartwatch) is later possible via Bluetooth.

Not without reason, because this can gain valuable data.But it is not just about how far or how long the owner of the shoe has run, but in particular also about how the athlete is doing his rounds.

High-tech shoes should lower the risk of injury

In the United States alone there are 36 million active runners, over 60 % of these athletes are injured once a year.

With the help of smart shoes and the corresponding sensors, the injury rate may be significantly reduced, because the shoe can be able to appear due to various sensors and parameters (appearance on the floor, rhythm etc..) Give feedback and warn of malpositions-an advantage over classic fitness trackers.

Smart Shoes - a future billion dollar market?

Nike's move is no coincidence, because the global market for haptic techniques that give the wearer feedback is to be a volume of around 20 billion in 2022.Reach US $ (source: Research and Markets).

Nike wants to set a first signal with his advance and benefit from this potential billion dollar market.

Conclusion: Market for Smart Shoes is still in its infancy

With the Hyper Adapt 1.0 Nike is expected to conquer no millions, but the market for smart shoes and accessories is also in its infancy.

First areas of application for haptic sensors make you want more.For example, today with digital soles, cold feet can be prevented.

The new generation of products is not just about collecting data, but also changing properties in such a way that real added value (lower risk of injury, more well -being, etc..) For the owners arises.

In short: Investors can expect that even more high-tech will find their way into sporting goods products (e.g. smart shoes) in the next few years.

In principle, companies like Nike and Adidas can further differentiate themselves from the competition and thus open up new market areas and ultimately secure their growth in the future.This should also pay off for long -term investors.

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