Now Nike is also immersed in the world of NFTSCoin Kurier Now Nike is also immersed in the world of NFTS

Nike announced on Monday that the takeover of RTFKT continues to penetrate the meta verse.

Nike Inc.Now announced that it took over the NFT startup RTFKT Studios for an unnamed sum.On Friday, the NFT startup RTFKT announced on Twitter that the company was taken over by Nike.

John Donahoe, President and CEO of Nike, said:

“This takeover is another step that accelerates Nike's digital transformation and enables us to serve athletes and creative people at the interface of sport, creativity, gaming and culture.We acquire a very talented team of creatives with an authentic and connected brand.Our plan is to invest in the RTFKT brand, to look after and expand its innovative and creative community and to expand Nike's digital presence and skills.""

RTFKT is a studio for collectibles known for the production of NFTS that combine culture and games together.The brand was first founded in January 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. Nike sagte, dass das Team “die neuesten Spiel-Engines, NFTs, Blockchain-Authentifizierung und Augmented Reality nutzt, um einzigartige virtuelle Produkte und Erfahrungen zu schaffen"".

In addition to its own NFT drops, RTFKT has worked with other crypto creators to design articles such as physical shoes that use pictures from other NFT projects, including cryptopunks and bored apes.

Metaverse fashion is a rapidly growing sector.A competing NFT Streetwear project, Cryptokickers, signed the first digital shoe contract with the former star of the National Basketball Association, Wilson Chandler in April.

Meanwhile, the competitor Adidas has taken a different path.On 2.December announced the company on its Twitter account that the cryptocurrency investor Gmoney, the NFT project of the Bored Ape Yacht Club (BayC) and Punks Comic, was teamed up.

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