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Nike's billion-dollar shoe - The brazen lie about the most successful sneaker in the world

Nike's billion-dollar shoe - The brazen lie about the most successful sneaker in the world

Nike's billion-dollar shoe - The brazen lie about the most successful sneaker in the world

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Nike Air Jordan – The world loves these sneakers

How a basketball shoe became a lifestyle product that is more in demand than ever 36 years after its launch - and made Michael Jordan a billionaire.

Christian Brunger

The sum caused a stir: a collector recently paid $1.47 million for a pair of used sneakers. Basketball legend Michael Jordan wore it for his fifth game ever in the US professional league NBA in November 1984. More money has never been transferred for an athlete's shoes.

Der Milliarden-Schuh von Nike – Die dreiste Lüge um den erfolgreichsten Sneaker der Welt

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