Nike lands on the hit: As the Nike share continues
- By sennenqshop/li>
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- 10/01/2023
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Nike Inc.123,88 EUR-2,38%Shares in this article anzeigenNike Inc.123,88 EUR -2,38%Hier für 0 handelnAlle anzeigenby Ralf Witzler, Euro on Sunday
When the ball was rolled at the European Football Championship, Nike was mostly involved.The group from the US state of Oregon provided the jerseys for the teams of England, France, Portugal and the Netherlands.With football equipment, Nike makes almost six percent of its sales, like- on about basketball, but not even half as much as with running sports articles.In all segments, however, it is currently going up.
In any case, the final quarter 2020/21 of the sporting goods group convinced the markets.With the results of the months from March to May, Nike may have left the Corona crisis behind.Instead of jogging pants for the home office, running or soccer shoes and other sports equipment are now ordered.The prospects are good for the world market leader.This is certainly due to the attractive demand, but not least because of increasing sales in online trade and the associated higher margins.
The momentum speaks for the company.The turnover on the home market of North America has more than doubled compared to the fourth quarter of the 2019/20 financial year.The proceeds also rose in the leap in other regions.After taxes, Nike earned $ 1.5 billion.In the previous year, the group recorded a loss of $ 790 million.
The good results and an ambitious outlook for the current financial year, in which the $ 50 billion mark is to be cracked in turnover, gave the stock a proper thrust and drove it to a record level.Since the publication of the quarterly result at the end of last week, the Nike papers have been more than 15 percent up.
Stark and growing
It is important that the online boom, which was triggered primarily due to the shops closed in the crisis, continues, even though the stationary trade has reopened in most countries.At Nike, sales over the digital channels increased by 41 percent in the fourth quarter compared to the same period last year, compared to the fourth quarter of 2019 before the crisis, the online trade even went up by almost 150 percent.The relocation of part of the sale to the Internet means an additional kick for the company's already well -running business.Because when sales via your own internet channels, the profits are usually higher.In addition, data can be collected for the product range and the customer behavior can be evaluated.
Nike boss John Donahoe puts on it.He wants to get closer to his customers and issued this last year as a strategic direction for Nike.In 2021, Donahoe describes the key year to fill the strategy with life.Nike took over the New York data integration company Datalogue for the implementation in spring.
In any case, the CEO seems to be satisfied with what has been achieved: "The strong numbers of the quarter and the entire fiscal year show our competitive lead."Nike is not only relating to his strong brand and innovative products worldwide.The company also invests vigorously in advertising and marketing.Last year the expenses rose to just under one billion dollars, at least an increase of 21 percent compared to the previous year.
Primus: world market leader with a strong brand.A share has run well recently, so use the weak days to get started.________________________
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