Nike and Snapchat launch digital sneakers |Special |DMEXCO2020 |W&V

Nike celebrates the launch of the shoe Air Jordan XXXV with a special idea.Snapchat users have the opportunity to dress with their digital self from head to toe in the "Jordan look".

Snapchaatter and Bitmoji users can also put on the newly unveiled sneakers to their avatars, even before they even come to the shops in mid-October.

Since the collection also on Nike.com and is available in selected shops, fans can now appear with their Bitmoji and in real life in a partner look and express their personal style in hundreds of different types within the app.

"This partnership transports clothing and sneakers from Jordan to the digital world in a deeply personal way," says John IMAH, Head of Games and Entertainment Partnerships at SNAP."We look forward to taking Jordan's innovation spirit and putting Snapchaatter and Bitmoji users in a position to authentically express their love for the Jordan brand through our collection."