New logo for off-White: Virgil Abloh presents fresh design

The iconic logo of off-White with the diagonal stripes and the crossing arrows was often a striking component of the looks in Virgil Abloh's collections.But that could change soon.Because the star designer has published pictures on Instagram that show the new brand logo of his label.Accordingly, Abloh is said to have already registered the new design at the patent office.It is still unclear whether it should completely replace or just add.(Read also: 47 off-White-sneakers who have never come onto the market)

Off-White: This is what the new logo looks like

With the meaningful words "updated identity.miscellaneous images."(" Updated identity.Different pictures.") Has published various photos on his Instagram channel, on which the completely changed logo of off-White can be seen.There is now an outline between the two words "Off" and "White" that is supposed to represent a face.There are also two hands that grab the words.The new graphic has already been used in the spring 2020 collection.

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What are the reasons for the new design?

According to reports, Virgil Abloh should already report the new logo on 13.September submitted to the US Patent Office.Accordingly, it should not only be used for clothing, but also for shoes, face masks, headgear or belt.The background to the change is unclear, but in recent months, legal disputes with the Norwegian fashion company Helly Hansen have become known.Helly Hansen had filed a lawsuit from the Federal Supreme Court in Illinois against the Off-White label.The accusation: The diagonal stripes would look confusingly similar to those of Helly Hansen.(Read also: All parts of the IKEA collection from Virgil Abloh)