Dior partners with Technogym | Horstson

(Dior x Technogym; Image: Dior)

The fact that sport is not just sport, but also a lifestyle, becomes clear at the latest when you take a quick look at any fitness studio. The sport is still in the foreground, but also a way of life. With this perspective, a collaboration between two luxury labels, each of which is a leader in its segment, not only makes sense, but is the logical consequence. Dior and Technogym have now teamed up for a collaboration for the first time: on the one hand high fashion, on the other high-end sports equipment. "Dior Vibe" is the name of the line that aims to combine sportswear and elegance and was designed by Maria Grazia Chiuri for the Dior 2022 Cruise Show.

The collaboration between Dior and Technogym includes a treadmill, a multifunctional weight bench - including accessories such as dumbbells - and an exercise ball that offers flexibility and balance (but will probably mostly be found as decoration in homes). These objects of desire, dedicated to well-being and fitness, have been embellished with a Dior star, the lucky charm of the founder of the fashion house, as well as the name "Christian Dior" and five horizontal stripes in contrasting colors. Available in the "Dior x Technogym” collection from January 2022.