Deichmann: "bad quality at a good price is not a success strategy" welcome to the standard

Vienna-Boot King closes his last branches, Humanic recorded for the first time after seven years of profit this year. While domestic shoe companies are struggling with online trading, Deichmann achieved a record year with sales of 248 million euros in Austria in 2016. The Group employs 38,000 people worldwide and achieved sales of 5.6 billion euros last year. Founded in 1913, the cheap shoe dealer is 100 percent family-owned.