A sudden increase in corona cases presents Puma for challenges: With strict corona measures, the government in Vietnam tries to curb a corona outbreak.This has consequences for Puma's world market.
The government's strict procedure in Vietnam against the Coronavirus prepares the world's third largest sporting goods manufacturer Pumakopferbruch.Production in the south of the country has been standing for ten days because of a hard lockdown, said Puma boss Björn Gulden on Thursday.
Around 15 percent of puma production worldwide failed."We are trying to catch the production of production to the north of Vietnam to China or Indonesia."
However, such shifts are not simple, since Puma only works with you known works.And moving the production back to Europe is rarely a possibility.Almost impossible for shoes, since according to Gulden there are no corresponding factories in Europe.
The whole problem including increasing raw material costs then also drives up the expenses at Puma and stressed the profitability.Customers have to prepare for longer delivery times.
Puma's shares are significantly under pressure on Thursday at the beginning of the trade.With 99.44 euros, the papers of the Herzogenauracher slipped under the chart support around the round brand at 100 euros and lost 4.3 percent.Then she was almost able to make up for the losses before it was last again at minus 1.1 percent.
Many countries of Southeast Asia pursue a zero tolerance strategy in the fight against the virus.They impose very far -reaching restrictions on a few infections to remove any breeding ground to the pathogen.
They were particularly successful in 2020: While millions of people infected themselves and died of the disease in the west, these countries got away comparatively lightly.But that has changed in the meantime.
According to the John's Hopkins University, Vietnam has been in Vietnam, according to the Johns Hopkins University.000 infections counted - almost 110.000 of them in the past month alone.At the same time, less than half a percent of the population is vaccinated against the virus.Puma mainly obtains products for the US market from Vietnam.
The Puma boss also referred to the difficult situation on the freight market.In particular, there were bottlenecks in containers at the start of the year.In the meantime, Puma has secured sufficient capacities by May 2022 by May 2022.However, the costs per container are twice as high as 2022, said Gulden.
The demand for clothing and shoes, on the other hand, is almost never before.Almost all markets developed better than in 2019, said the Puma boss."Puma is doing well, the sector is fine."
The competitor of Adidas and Nike had only raised his forecast almost two weeks after the European Football Championship and is now expecting at least one fifth for 2021.
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